Top 5 Social Apps on Android in Israel Q2 2024

In Q2 2024, the performance of the top five social apps on the Android platform in Israel showcased interesting trends in weekly downloads, revenue, and active users. Here’s a closer look at how each app performed based on data from Sensor Tower.

TikTok experienced significant growth in weekly revenue, starting at approximately $135K in early April and peaking at around $258K by the end of June. Weekly downloads saw a notable increase, particularly from mid-May, reaching up to 20.9K in the week of June 17. Active users also showed a general upward trend, rising from 3.2M to 3.3M over the quarter.

Facebook maintained a consistent performance in terms of weekly downloads, fluctuating around the 11-14K range throughout the quarter. Revenue peaked at about $4.1K in late May, with active users remaining relatively stable, hovering around the 3.1M mark.

Instagram demonstrated steady growth in weekly downloads, starting at 7.5K in early April and rising to nearly 9.6K by the end of June. Revenue showed an upward trend, peaking at approximately $5.3K in the final week of June. Active users remained strong, exceeding 3.5M throughout the quarter.

Threads saw a significant increase in weekly downloads, particularly in early June, reaching up to 10.6K. Active users grew steadily, starting at 78.4K in early April and peaking at 120.7K by early June.

Instagram Lite had a varied performance in weekly downloads, peaking at 8K in late April before gradually decreasing to approximately 4.7K by the end of June. Active users showed a slight increase, maintaining around 34K to 40K throughout the quarter.

These insights highlight the dynamic nature of the social app market in Israel. For more detailed analysis and insights, visit Sensor Tower.